Moral Politics takes a fresh look at how we think and talk about political and moral ideas. George Lakoff analyzed recent political discussion to find that the family—especially the ideal family—is the most powerful metaphor in politics today. Revealing how family-based moral values determine views on diverse issues as crime, gun control, taxation, social programs, and the envi...(展开全部)

乔治·雷可夫（George Lakoff），加州大学伯克利分校的语言学系教授。其著作包括芝加哥大学出版社出版的《女人，火与危险事物》、《我们赖以生存的隐喻》（合著）、《超越冷静的理性》（合著），以及《肉身哲学》（合著）、《数学来自哪里》（合著）。 译者简介 张淳，首都师范大学文学博士，现任英文学术期刊责任编辑。主要研究方向：文学理论、文化研究与政治哲学。已出版译著60余万字。 胡红伟，首都师范大学历史学博士。主要研究方向：中国历史与中外关系，尤其关注美国、日本以及其他周边国家的政情与军情。已经翻译出版《语言的历史》（合译）等。

In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observatio...(展开全部)

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the firs...(展开全部)

A practical guide to making good decisions in a world of missing data In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe...(展开全部)

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do televi...(展开全部)

· 代表作《异类》《引爆点》中文版累计销量破百万册 · 畅销榜常客，屡屡创造书市神话， 人称“《纽约客》怪才” · 《纽约客》特约撰稿人，会讲故事的非虚构作家 2005 年，被《时代》周刊评为“全球影响力100 人”之一 2011 年，被授予加拿国民殊荣“加拿大勋章” 2011 年，被《快公司》誉为“21 世纪的彼得·德鲁克”

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our interactions with strangers---and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why a...(展开全部)

在线阅读本书 "Dr. Roberto has skillfully managed to blend in-depth research with his straightforward and enjoyable style and, in doing so, painted a masterpiece that should be considered by any institution or individual looking to detect or solve problems. Presenting cases and their lessons from multiple venues, he offers wisdom readily applicable to any arena." --Duane Deal, Briga...(展开全部)